Meaning they can work directly on the media content they need, whilst continuing their other editorial activities. Limiting duplicate entries, a source of time-consuming errors, the discomfort of going back and forth between various software, paper printouts and the transmission of directives in an emergency.
This means for example, that a journalist can modify a NETIA sound and include it in the News being broadcast, with neither having to leave the editorial software nor requiring a third party. Likewise, the modifications made in the editorial software playlist are immediately taken into account in the NETIA one.